3 min read

Running a Business

For Media Startups and Local Media

According to Managing Editors and CEO’s of media companies journalism is not just a public service; it’s also a business. It has to be to continue reporting in the long run.

To have a long term sustainable and flourishing media company means multiple revenue streams. Most media houses can’t survive in the long run with just donor funding and grants.

Luckily, there are many tried and tested business models of successful media companies. And there is plenty of research about revenue streams in the media sector.

Want to find the right business model for your media company? Let’s talk!


We have almost a decade of experience with business consultancy and marketing at startups in Europe and Asia. No one knows your readers better than you do, but we’ll help turn that knowledge into revenue.

The options for a consultancy traject consist of a short consultancy to kickstart a change trajectory or new product, and a longer-term collaboration that also implements and executes strategies.


Turn your staff into idea generators of new products. Training sessions cover ideation, measuring and analysing the success (or failure) of a product, and audience research.


Every training session or consultancy is tailored to the needs, skill level and possibly the existing product ideas of the newsroom.

We send a questionnaire to all the participants of a training session and discuss the goals you have in mind beforehand.

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